The number of American spas has been exploding in the past few years. There are over 21,000 spa facilities in the U.S. and that amount is expected to grow through 2023.
That means if you're an esthetician thinking of opening up your own spa, you need to differentiate yourself from the competition. One of the best ways to do so is to make sure your spa decor is on-point. The right surroundings will welcome your clients and help them relax.
Here are some spa decor ideas to keep in mind when launching your own business.
You're probably already aware that certain colors have the power to soothe or excite a person. With that in mind, consider painting the walls of your facility in neutral earthy or cool shades. Not only with this evoke a sense of calm, but it will make matching the rest of the interior much easier.
Think light grey, cream, cocoa, and navy for shades that will work anywhere. If you want to be a bit more colorful, brick red and fern green work nicely without making things too bright. Pastels and cool tones such as aqua blue and light green help people relax as well.
This doesn't mean you can't use any vibrant colors, but consider keeping them to one wall to add a pop of brightness. A playful color works best in the waiting room; stick to warmer and neutral paint for your treatment rooms.
Keep in mind that dark colors can make a room feel smaller, and you don't want your guests to feel like the walls are closing in on them. If you're tight on space, lighter tones may be the way to go.
Your clients' comfort should always be a priority; they're coming to your spa for some R&R and that starts in the waiting area.
Skip the hard chairs and choose seating that's cushy and comfortable for both the back and butt. You can include a couch and other communal seating. Make a few pillows available in case a customer wants one.
Your seating should be the kind that you can curl up on and read a book or even take a nap in.
Studies show that being near water has a calming effect and can keep the mood positive. There's something soothing about the sound of running water, which is why many spas will install a small fountain or wall of water in their lobby or the treatment rooms.
It also brings a little bit of nature indoors and can be especially welcome on a cold winter day.
Knowing how to illuminate a day spa can be tricky because you want it neither too bright or too dark.
Whenever possible, your spa should invite natural light in. Use shades that allow you to adjust the amount of light in treatment rooms. Your lobby area should be bright enough to allow your clients to comfortably read while waiting for their appointment.
Artificial lighting should feel soft and natural. Avoid using harsh fluorescent lights which are cold feeling and can make complexions look sallow. You may need to incorporate stronger lighting in the waiting area while keeping your treatment rooms on the darker side.
Don't forget candles. Although they won't (nor shouldn't be) an actual light source, a few well placed lit candles in a treatment room drives home the message that your spa is a haven of relaxation. Avoid using scented ones as some people are sensitive to the fragrances used in candles.
String lights make a wonderful alternative to candles. They often operate on batteries, making them easy to move and hang anywhere. Drape them around a mirror or along a shelf to add some soft lighting to your treatment area.
Multifunctional furniture is a spa's best friend, helping to keep areas clutter-free and more spacious. Look for pieces that do double duty for storage; you can keep your spa equipment and retail products tucked away and out of sight.
Plants are the perfect decor accessory for a spa. They not only make your business feel more natural, but they help remove impurities from the air.
Choose plants that are the least likely to trigger allergies and asthma. Your best bets are areca or bamboo palm, Swedish ivy, Chinese evergreen, and peace lilies.
Avoid flowers. There are too many varieties that may not agree with your guests. One exception is Gerber daisies, which are scent and allergy-free
It's important that everything in your spa business flows together. The best decor elements won't work if they're cluttering your space or clash visually.
Choose furniture and accessories that compliment your walls and interior space. Less is more so don't clutter your spa with unnecessary decorating elements that make it difficult for your clients and staff to move from one area to another.
Sometimes one well-placed plant or water display is all you need in your waiting room along with the right colors and seating to reinforce a calming atmosphere. Ask your employees for their opinions and if they're able to easily navigate the space.
Choosing the right spa decor for your business may require a little time and effort, but it's totally worth it. The right decor and accessories enhance your branding and image and let guests know that they can feel at ease during their treatment session.
When you're ready to start building your own spa business, shop our collections. We have everything a spa professional needs, from decor to equipment.